Promoting brand awareness and trust is one of the most effective ways to use social media to enhance customer engagement. With nearly 2.5 billion monthly users on Facebook alone, it is a resource that should be exploited. Influencers are people with a loyal audience on social media, and they can be found in every industry and niche, ranging from a few thousand to millions of followers. Companies can offer to work with them or pay for their services.
Matthew Royse, the senior director of growth marketing at SoftwareONE, has more than 20 years of marketing and communications experience in various industries. He has also taught classes on social media and digital marketing at Duke University. Sharing blog content on social media platforms is another way to increase engagement. Choose topics that are relevant and share them with messages that encourage readers to read, share, and comment.
Responding to your audience is essential, especially if you have a scalable solution that you use to manage community engagement. Even the biggest brands tend to invest resources and technology to filter all incoming messages and mentions on social networks, so they can have a 100% response rate to important inquiries. A survey revealed that only 44% of people think that price is one of the most important attributes of the company compared to “environmentally friendly business practices” (71%), social responsibility (68%), and contribution to the local community (68%). Using social media can be one of the most effective ways to attract customers, but it's increasingly difficult to attract people with billions of users on social media.
The Sprout Social app for small businesses lets you see all your social media messages in a single inbox, providing you with all the vital social media engagement metrics you'll need for your campaign. By carefully creating a social media, followers, and voice strategy, you can gain followers and new customers for your business. Your audience will search for your social media accounts and wait for you to interact with them to answer any queries. With WP Social Ninja, the most compact and lightweight social media plugin for your WordPress website, you can do it in no time.
Regardless of the platform, audience, content, or strategy, you should always set goals when using social media. Social media engagement generates more website visits, potentially meaning more customers for your business. As a marketer, you should also think about customers with disabilities when you focus on your social media content or any form of marketing you do. Calculating the ROI of your social networks isn't easy, but it's an important thing that every marketer should do.
There are many ways to develop a social media strategy that builds trust and encourages readers to promote your content. Currently, more than 10 social platforms allow you to publish social stories - a photo or video of 10-15 seconds published only for 24 hours. Providing a personalized service to your users is key in achieving success with the smartest and most compact social media plugin - WP Social Ninja. Every time a customer shares a positive post about your company on social media, it means they're happy with your products or services.
