As an added benefit, here are six of the most effective ways to engage your customers on social media and create lasting relationships, share brand stories. Running a contest can be a great way to get people involved and excited about your brand. Videos are also a great way to reach out to your customers and get them engaged. Responding to your audience is essential, and having a scalable solution to manage community engagement can make it easier.
Even the biggest brands with millions of followers tend to invest in the technology needed to filter all incoming messages and mentions on social networks, so that they have a 100% response rate to important inquiries. The survey also revealed that only 44% of people think that price is one of the company's most important attributes compared to “environmentally friendly business practices” (71%), social responsibility (68%), and giving back to the local community (68%). When writing posts on any type of social media, it's best to keep them short and concise. You only have a couple of seconds to interact with your customers before the scrolling continues, so make sure you make it count.
Another way to increase engagement is to share your blog content on your social media platforms. Choose topics that are most relevant and share them with messages that attract your followers to read, share and comment. Tracking customer messages on multiple social media accounts can be overwhelming, and that's where social media management platforms like Sprout Social become very useful. Participation in social networks is about putting the “social” back into social networks.
Knowing your target audience is essential to create personalized marketing campaigns and successfully attract customers through social networks. Sprout Social Index found that 67% of consumers consider video to be the most transparent type of publication on social media. Social media engagement generates more website visits, which can mean more customers for your business. Responding to and interacting with your audience should come naturally to your social media team.
It's important for small businesses to have an intelligent social strategy and use their social media platforms to interact with customers. Content should be created with social networks in mind: this means planning specific positions on the platform, such as Instagram Reels or Stories, not just cutting out fragments of a video. The pandemic has increased usage among customers, making it even more important for companies to dedicate time and resources to their social networks. Adding captions at the bottom of a video can also help improve customer engagement on social media by making content more accessible and easier to consume. Of course you want to accumulate followers, but ultimately, the best measure of social media success is an engaged audience, not just a large audience.
Define the social media metrics that really matter and learn how to track them in order to create a successful social media presence. By carefully creating a social media, followers and voice strategy, you can gain followers and new customers for your business. You should treat social media interaction like dinner, welcoming people, and encouraging conversation between host and guests.
